WINNING NOT FIGHTING by John Vincent

Have you ever wondered why we use metaphors derived from war and conflict so often at work? What impact does that have on how we conduct business, our culture, our stress levels and ultimately our ability to succeed?

For too long war has cast a spell on how we think about business, with negative implications for us, the companies we work in and on the planet. Drawing on the philosophy of Wing Tsun, an ancient Chinese martial art based on the idea that fighting is fundamentally bad, John Vincent and Julian Hitch together challenge some of our deepest-held assumptions and show us how to unlearn many ideas and behaviours that are preventing our professional and personal growth. Instead of embracing force as the long accepted route to success, Winning Not Fighting offers as a transformational guide to work and life by inspiring positivity, simplicity and focus. A brilliant read for anyone involved in any kind of business.

"Unites business and martial arts in a realistic, practical and intelligent way. It's capitalism, but not as we know it." - Benjamin Zephaniah

-448 pages, hardcover